Hi! I’m Natalie Nicole
2x Founder | Brand Strategist | International Speaker
Most people build brands from ambition. I built mine from ambition and adversity.
As a child, I suffered a traumatic head injury that led to a brain cyst, something I still live with today. It’s brought migraines, seizures, anxiety, and even temporary paralysis into my daily life. Some days, I’m lying in the dark fighting symptoms. Other days, I’m leading strategy sessions or speaking on stages.
It’s not easy, but it’s made me who I am:
A resilient creative, a brand builder, and someone who shows up with purpose, even when it’s hard.
Through years spent leading creative strategy at a national level and collaborating with brands like YETI and 3M along the way, I learned how to build identities that cut through the noise. But in 2020, I realized I wanted to do more than just build brands, I wanted to help brands make a difference.
So I launched Impackedful Creative, my branding and design agency that helps brands make an impact in their space and on the greater good, and later founded Amplified Essence, a creative studio space and personal brand agency, built to help people uncover their story, show up authentically, and lead with impact.
About Us
Amplified Essence is a creative studio in Dallas, Texas where authenticity is captured, intentional moments are held, and genuine connections are formed. Thoughtfully curated with modern furniture, professional lighting, and versatile backdrops, our studio equips photographers, content creators, and personal brands with the tools and environment to create content that feels authentic.
Amplified Essence is far more than just a studio. It’s a community and a creative partner. Beyond space rental, we offer personal branding and creative services to help you capture your essence, elevate your content, and amplify your impact.
Through our personal branding workshops and services, we guide you in uncovering your unique strengths, amplifying your voice, and building a legacy that extends far beyond a job title. By redefining how you show up online and in life, we help you step into your authentic self with clarity, purpose, and confidence.
Whether you’re creating content in our studio or building a personal brand, Amplified Essence exists to help you embrace your uniqueness, show up authentically, and amplify your impact.
My Mission
Branding That Feeds More Than Bottom Lines
In 2018, I felt called, deeply and undeniably, to go to Africa. I didn’t know anyone. I wasn’t even sure why. But I listened.
Why Africa? Well, I have been volunteering since I was a little girl at Feed My Starving Children, an organization that allows you to pack food that gets sent to places where hunger is high and resources are limited. After years of hearing stories of how this food was transforming lives, I wanted to see it firsthand. I knew the food was distributed all over the world, but God kept telling me to go to Africa. I started searching and found Eswatini was one of those places.
After learning about the culture and becoming equipped to help without hurting through a 6-month volunteer missionary training course, I took a leap of faith to travel to Eswatini, where I witnessed something that changed me forever: children facing hunger every single day, yet still showing up with joy and hope. While sitting at a campfire after serving at a village carepoint, I got a clear vision to create a business that would allow me to continue making an impact long after I returned home.
That’s how Impackedful Creative was born, fusing my creative skill set with my heart for humanitarian work. Through every project we take on to this day, we donate a portion of profits to organizations that are feeding and empowering children, including:
Where I now serve on the national council
A partner supporting carepoints in Eswatini
Because I believe it starts with food. A nourished child becomes a thriving adult. And a brand that gives back becomes a legacy.
“It’s not about how much my business makes, it’s about how much good we can do with what we’ve been given.”
To this day, I still lead trips back to Eswatini to volunteer at our partner carepoints and continue to find ways to expand my economic empowerment efforts.
Where Strategy Meets Soul
With a sales and marketing background, I’ve learned to mesh profitability with purposeful marketing. I’ve now spent over a decade helping brands clarify their voice, visuals, and values. I’ve worked with global brands and grassroots startups, and through my agency, I’ve helped over 150 brands grow with clarity and consistency.
Now, through Impackedful Creative, I lead a team that delivers:
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Visual identity and design
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Messaging and brand strategy
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Website design and marketing assets
And through Amplified Essence, I mentor entrepreneurs, creatives, and leaders to:
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Uncover their true story
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Build personal brands that feel like home
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Show up with boldness, clarity, and heart
The Natalie You Won’t Find on LinkedIn
I’m a faith-filled believer who operates with a greater purpose. My goal is to be a light and full of love in all that I do in hopes that others would come to know the amazing Creator I believe in.
I’m a fiancé to a fellow entrepreneur. Alex is my biggest cheerleader as we build meaningful businesses side by side, and my best friend in life.
I’m a dog mom to two rescued pitbulls, Gabby and Baxter. They run the creative studio (or at least think they do).
I’m a foodie, so try to out-eat me, I dare you. But don’t come to me with sushi because I absolutely hate it.
I’m a bikini bodybuilder. When I’m not building brands, you’ll find me lifting weights and chasing physical growth with the same intensity I chase purpose.
Our Mission & Vision
Mission
At Amplified Essence, we empower individuals to step into their authentic selves, embrace their uniqueness, and amplify their personal brand. Whether through our personal branding services or our creative studio, our goal is to help you create impact with clarity, confidence, and purpose.
vision
We imagine a world where ambitious leaders and creators are celebrated for their multifaceted identities impacting industries, communities, and personal lives with their authentic presence. Amplified Essence is both a process and a place: a movement that celebrates authenticity, nurtures creativity, and inspires bold visions.
